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Details about Ruxandra Irina Popescu

Workplace:Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP) (Research Centre in Public Administration and Public Services), Academia de Studii Economice din Bucureşti (Bucharest Academy of Economic Studies), (more information at EDIRC)

Access statistics for papers by Ruxandra Irina Popescu.

Last updated 2021-11-09. Update your information in the RePEc Author Service.

Short-id: ppo222


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Working Papers

Undated

  1. PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT
    Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009, Research Centre in Public Administration and Public Services, Bucharest, Romania Downloads View citations (2)
  2. THE ROLE OF THE MARKETING MIX IN CONCEIVING THE STRATEGIC OPTIONS FOR THE COUNTY MUSEUM OF BOTOSANI
    Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009, Research Centre in Public Administration and Public Services, Bucharest, Romania Downloads View citations (1)

Journal Articles

2019

  1. Influence of some financial indicators on return on equity ratio in the Romanian energy sector - A competitive approach using a DuPont-based analysis
    Energy, 2019, 189, (C) Downloads View citations (2)
  2. SOCIAL MEDIA AS A COMPONENT OF THE VALUE CHAIN TO GAIN COMPETITIVE ADVANTAGE IN SALES
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2019, 13, (1), 702-710 Downloads View citations (1)
  3. STUDY ON THE INFLUENCE OF CUSTOMER SATISFACTION ON THE PERCEIVED QUALITY OF MUSEUM EXHIBITIONS
    Proceedings of Administration and Public Management International Conference, 2019, 15, (1), 35-41 Downloads

2018

  1. FOOD MARKETING – A STRATEGIC OPTION FOR FOOD SAFETY IN ROMANIA AND THE EUROPEAN UNION
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, 12, (1), 542-553 Downloads
  2. Influences on Urban Competitiveness Development from the Perspectives of Business and Local Authorities
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2018, 19, (4), 359-371 Downloads View citations (2)
  3. SELLING CULTURAL ORGANIZATIONS – A CASE STUDY ON CLIENT’S PERCEPTION OF THE CULTURAL ACTIVITY OF THE CALEA VICTORIEI FOUNDATION
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2018, 2018, (31), 81-96 Downloads
  4. STUDY ON THE PERCEPTION OF YOUNG PEOPLE REGARDING THE IMPORTANCE OF ROMANIAN HISTORICAL CITIES IN PROMOTING THE COUNTRY BRAND
    Proceedings of Administration and Public Management International Conference, 2018, 14, (1), 155-164 Downloads

2017

  1. ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET IN ROMANIA
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, 11, (1), 481-492 Downloads View citations (4)
  2. COMPARATIVE ANALYSIS OF HISTORIC CITY BRANDING IN ROMANIA. CASE STUDY: BAIA MARE, ALBA IULIA AND SIBIU
    Proceedings of Administration and Public Management International Conference, 2017, 13, (1), 145-161 Downloads
  3. Ecological Marketing –Strategic Option for Business Development in Bucharest
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2017, 51, (2), 67-83 Downloads View citations (3)
  4. STRATEGIC IMPLICATIONS OF ANALYZING COMPETITIVENESS MEASURING INSTRUMENTS FOR ROMANIA
    Business Excellence and Management, 2017, 7, (2), 13-26 Downloads View citations (1)

2016

  1. FROM THE FACTORY FLOOR TO THE SHOP FLOOR – IMPROVED SUPPLY CHAIN FOR SUSTAINABLE COMPETITIVE ADVANTAGE WITH ITEM-LEVEL RFID IN RETAIL
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2016, 50, (4), 119-134 Downloads View citations (1)

2015

  1. STUDY ON THE CONTRIBUTION OF EUROPEAN FUNDS FINANCED PROJECTS TO URBAN DEVELOPMENT
    Proceedings of Administration and Public Management International Conference, 2015, 11, (1), 164-176 Downloads

2014

  1. SOCIAL NETWORKS - KEY TOOL USED BY EMPLOYEES FOR PROMOTING THE IMAGE OF BUCHAREST MUSEUMS
    Proceedings of Administration and Public Management International Conference, 2014, 10, (1), 101-113 Downloads
  2. Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2014, 2014, (22), 48-64 Downloads View citations (1)

2013

  1. CONSIDERATIONS ON PUBLIC DIPLOMACY`S ROLE IN PROMOTING COUNTRY BRAND
    Journal of Public Administration, Finance and Law, 2013, 3, (3), 135-151 Downloads View citations (1)
  2. Study regarding Theatres' Role in Increasing Urban Competitiveness
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2013, 2013, (20), 78-96 Downloads View citations (3)
  3. “AMAZING THAILAND†– ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS
    Proceedings of Administration and Public Management International Conference, 2013, 9, (1), 220-234 Downloads

2012

  1. ORSAY MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2012, 6, (1), 474-482 Downloads View citations (2)
  2. STUDY ON SPECTATORS' PERCEPTION ON THEATRE CONSUMPTION AS COMPETITIVE ADVANTAGE AT URBAN LEVEL
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2012, 2012, (18), 89-107 Downloads
  3. Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2012, 2012, (19), 62-84 Downloads View citations (2)
  4. The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania
    Informatica Economica, 2012, 16, (4), 19-28 Downloads View citations (11)

2011

  1. Study Regarding the Ways of Measuring Cities Competitiveness
    Economia. Seria Management, 2011, 14, (2), 288-303 Downloads View citations (4)
  2. Successful Strategic Practices in Building Malaysia’s Country Brand
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2011, 2011, (16), 82-113 Downloads
  3. THE ROLE OF LIBRARIES IN THE IMPROVEMENT OF URBAN COMPETITIVENESS. THE CONTRIBUTION OF THE "CAROL I" CENTRAL UNIVERSITY LIBRARY TO THE DEVELOPMENT OF BUCHAREST
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2011, 2011, (17), 82-95 Downloads
  4. The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, 12, (2), 332-349 Downloads View citations (1)
  5. VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION
    Theoretical and Empirical Researches in Urban Management, 2011, 6, (3), 43-60 Downloads View citations (1)
  6. VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT
    Proceedings of Administration and Public Management International Conference, 2011, 7, (1), 329-345 Downloads

2010

  1. A Review of Strategic Options for Achieving a Country Brand for Romania
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, 11, (5), 881-893 Downloads View citations (3)
  2. Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy
    Economia. Seria Management, 2010, 13, (1), 148-164 Downloads
  3. Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands
    Annals of the University of Petrosani, Economics, 2010, 10, (1), 267-278 Downloads View citations (5)
  4. THE ROLE OF URBAN TOURISM IN THE STRATEGICAL DEVELOPMENT OF BRASOV AREA
    Theoretical and Empirical Researches in Urban Management, 2010, 5, (7(16)), 69-85 Downloads View citations (6)
  5. URBAN MANAGEMENT– CURRENT STRATEGIC APPROACHES
    Proceedings of Administration and Public Management International Conference, 2010, 6, (1), 172-185 Downloads

2009

  1. Successful brands or key to any company's success
    Economia. Seria Management, 2009, 12, (1 Special), 174-179 Downloads
  2. THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS
    Theoretical and Empirical Researches in Urban Management, 2009, 4, (4(13)), 177-193 Downloads View citations (6)
  3. Using marketing in Romanian libraries Study case: The Romanian National Library
    Economia. Seria Management, 2009, 12, (1), 111-120 Downloads View citations (1)

2007

  1. pOLITICA AGRICOLA COMUNA - AXA PRINCIPALA A CONSTRUCTIEI EUROPENE
    Theoretical and Empirical Researches in Urban Management, 2007, 2, (3), 10-21 Downloads

2006

  1. EVOLUTIA ORASELOR IN TIMP
    Theoretical and Empirical Researches in Urban Management, 2006, 1, (1), 84-100 Downloads

Editor

  1. Proceedings of Administration and Public Management International Conference
    Research Centre in Public Administration and Public Services, Bucharest, Romania
 
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