Details about Ruxandra Irina Popescu

Access statistics for papers by Ruxandra Irina Popescu.

Last updated 2023-04-10. Update your information in the RePEc Author Service.

Short-id: ppo222

Working Papers

Undated

1. PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT
   Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009, Research Centre in Public Administration and Public Services, Bucharest, Romania View citations (2)
2. THE ROLE OF THE MARKETING MIX IN CONCEIVING THE STRATEGIC OPTIONS FOR THE COUNTY MUSEUM OF BOTOSANI
   Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009, Research Centre in Public Administration and Public Services, Bucharest, Romania

Journal Articles

2024

1. BURNOUT AND JOB SATISFACTION. A PILOT STUDY AMONG EMPLOYEES OF ROMANIAN CULTURAL RESEARCH INSTITUTIONS
   APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2024, 5, (1), 4-19

2023

2. FROM BYTES TO INSIGHTS THROUGH A BIBLIOMETRIC JOURNEY INTO AI'S INFLUENCE ON PUBLIC SERVICES
   APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2023, 4, (3), 4-18

2022

3. ANALYSIS OF STUDENTS’ EXPECTATIONS REGARDING INTERNSHIPS
   Management Research and Practice, 2022, 14, (1), 41-54
4. EVALUATION OF ROMANIA'S PROGRESS IN ACHIEVING SDG 11: SUSTAINABLE CITIES AND COMMUNITIES
   APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2022, 3, (2), 76-87
5. INTEGRATED TERRITORIAL INVESTMENTS AS A TOOL FOR SUSTAINABLE DEVELOPMENT: OVERVIEW ON THE IMPLEMENTATION IN ROMANIA
   Theoretical and Empirical Researches in Urban Management, 2022, 17, (4), 5-21
6. INTEGRATING SOCIAL MEDIA IN SALES: A YOUTH PERSPECTIVE
   Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2022, 16, (1), 747-755
7. ORGANIZATIONAL READINESS FOR PROCUREMENT 4.0 IN CIRCULAR ECONOMY: THE MODERATING ROLE ON COMPETITIVENESS
   Management Research and Practice, 2022, 14, (2), 5-16 View citations (4)
8. TOWARD SUSTAINABLE DEVELOPMENT THROUGH THE INTEGRATED TERRITORIAL INVESTMENTS. AN OVERVIEW OF THE LITERATURE IN THE FIELD
   APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2022, 3, (3), 32-44 View citations (1)

2021

9. ANALYSIS OF URBAN PLANNING IN BUCHAREST. CURRENT AND FUTURE CHALLENGES
   Proceedings of Administration and Public Management International Conference, 2021, 17, (1), 18-25
10. AUDIENCE`S PERCEPTIONS ON ROMANIAN CULTURAL EVENTS AND URBAN DEVELOPMENT - A COMPARATIVE ANALYSIS IN THE CONTEXT OF THE COVID-19 PANDEMIC
    APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2021, 2, (3), 5-17
11. COMPARATIVE ANALYSIS ON THE MARKETING MIX OF UNDERGRADUATE PUBLIC ADMINISTRATION STUDY PROGRAMS WITHIN THREE STATE UNIVERSITIES IN BUCHAREST
    Proceedings of Administration and Public Management International Conference, 2021, 17, (1), 57-72
12. LEADERSHIP STYLE, INTERPERSONAL RELATIONSHIPS AND THE QUALITY OF THE MEDICAL ACT DURING THE COVID-19 PANDEMIC WITHIN A STATE HOSPITAL
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, 15, (1), 792-801
13. THE IMPACT OF ONLINE MARKETING IN THE PROMOTION OF UNIVERSITIES IN THE CONTEXT OF THE COVID-19 HEALTH CRISIS
    Business Excellence and Management, 2021, 11, (5), 91-102
14. TOWARDS SUSTAINABLE DEVELOPMENT THROUGH THE CIRCULAR ECONOMY. A REVIEW OF SOME PUBLIC AND PRIVATE INITIATIVES IN ROMANIA
    Proceedings of Administration and Public Management International Conference, 2021, 17, (1), 26-36

2020

15. THE COMPETITIVENESS OF URBAN SYSTEMS IN CENTRAL AND EASTERN EUROPE. A QUALITATIVE RESEARCH
    Proceedings of Administration and Public Management International Conference, 2020, 16, (1), 31-44

2019

16. Influence of some financial indicators on return on equity ratio in the Romanian energy sector - A competitive approach using a DuPont-based analysis
    Energy, 2019, 189, (C) View citations (13)
17. SOCIAL MEDIA AS A COMPONENT OF THE VALUE CHAIN TO GAIN COMPETITIVE ADVANTAGE IN SALES
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2019, 13, (1), 702-710 View citations (1)
18. STUDY ON THE INFLUENCE OF CUSTOMER SATISFACTION ON THE PERCEIVED QUALITY OF MUSEUM EXHIBITIONS
    Proceedings of Administration and Public Management International Conference, 2019, 15, (1), 35-41

2018

19. FOOD MARKETING – A STRATEGIC OPTION FOR FOOD SAFETY IN ROMANIA AND THE EUROPEAN UNION
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, 12, (1), 542-553
20. Influences on Urban Competitiveness Development from the Perspectives of Business and Local Authorities
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2018, 19, (4), 359-371 View citations (3)
21. SELLING CULTURAL ORGANIZATIONS – A CASE STUDY ON CLIENT’S PERCEPTION OF THE CULTURAL ACTIVITY OF THE CALEA VICTORIEI FOUNDATION
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2018, 2018, (31), 81-96
22. STUDY ON THE PERCEPTION OF YOUNG PEOPLE REGARDING THE IMPORTANCE OF ROMANIAN HISTORICAL CITIES IN PROMOTING THE COUNTRY BRAND
    Proceedings of Administration and Public Management International Conference, 2018, 14, (1), 155-164

2017

23. ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET IN ROMANIA
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, 11, (1), 481-492 View citations (4)
24. COMPARATIVE ANALYSIS OF HISTORIC CITY BRANDING IN ROMANIA. CASE STUDY: BAIA MARE, ALBA IULIA AND SIBIU
    Proceedings of Administration and Public Management International Conference, 2017, 13, (1), 145-161
25. Ecological Marketing –Strategic Option for Business Development in Bucharest
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2017, 51, (2), 67-83 View citations (3)
26. STRATEGIC IMPLICATIONS OF ANALYZING COMPETITIVENESS MEASURING INSTRUMENTS FOR ROMANIA
    Business Excellence and Management, 2017, 7, (2), 13-26 View citations (1)

2016

27. FROM THE FACTORY FLOOR TO THE SHOP FLOOR – IMPROVED SUPPLY CHAIN FOR SUSTAINABLE COMPETITIVE ADVANTAGE WITH ITEM-LEVEL RFID IN RETAIL
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2016, 50, (4), 119-134 View citations (2)

2015

28. STUDY ON THE CONTRIBUTION OF EUROPEAN FUNDS FINANCED PROJECTS TO URBAN DEVELOPMENT
    Proceedings of Administration and Public Management International Conference, 2015, 11, (1), 164-176

2014

29. SOCIAL NETWORKS - KEY TOOL USED BY EMPLOYEES FOR PROMOTING THE IMAGE OF BUCHAREST MUSEUMS
    Proceedings of Administration and Public Management International Conference, 2014, 10, (1), 101-113
30. Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2014, 2014, (22), 48-64 View citations (1)

2013

31. CONSIDERATIONS ON PUBLIC DIPLOMACY`S ROLE IN PROMOTING COUNTRY BRAND
    Journal of Public Administration, Finance and Law, 2013, 3, (3), 135-151 View citations (1)
32. Study regarding Theatres' Role in Increasing Urban Competitiveness Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the theatre-logo. La Fenice in Venice, Royal Theatre in Madrid, La Scala in Milan, Globe Theatre in London, Broadway the Boulevard of theatres in New-York, Bolshoi Theatre in Moscow are not only places of cultural production, but true symbols of the city, mandatory points on the numerous tourists' maps. For Romania, and especially for Bucharest, the I.L. Caragiale National Theatre represents a true national cultural brand, one of the main generators of the country's cultural image. In the current context of the restoration and its consolidation, the present study confirms that the National Theatre can become a complex centre, unique in its own way, demonstrating a versatile cultural vocation, and increasingly contributing to the strategic development of Bucharest, beyond its well-known performances
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2013, 2013, (20), 78-96 View citations (3)
33. “AMAZING THAILAND – ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS
    Proceedings of Administration and Public Management International Conference, 2013, 9, (1), 220-234

2012

34. ORSAY MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2012, 6, (1), 474-482 View citations (2)
35. PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT
    Management and Marketing Journal, 2012, X, (2), 341-351
36. STUDY ON SPECTATORS' PERCEPTION ON THEATRE CONSUMPTION AS COMPETITIVE ADVANTAGE AT URBAN LEVEL
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2012, 2012, (18), 89-107
37. Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2012, 2012, (19), 62-84 View citations (2)
38. THE ROLE OF CREATIVE INDUSTRIES IN RAISING URBAN COMPETITIVENESS. UNESCO NETWORK OF CREATIVE CITIES-SUCCESSFUL MODELS FOR ROMANIA
    Proceedings of Administration and Public Management International Conference, 2012, 2012, (8), 173-197 View citations (2)
39. The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania
    Informatica Economica, 2012, 16, (4), 19-28 View citations (12)

2011

40. MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS
    Management and Marketing Journal, 2011, IX, (2), 303-314 View citations (2)
41. Study Regarding the Ways of Measuring Cities Competitiveness
    Economia. Seria Management, 2011, 14, (2), 288-303 View citations (5)
42. Successful Strategic Practices in Building Malaysia’s Country Brand
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2011, 2011, (16), 82-113
43. THE ROLE OF LIBRARIES IN THE IMPROVEMENT OF URBAN COMPETITIVENESS. THE CONTRIBUTION OF THE CAROL I CENTRAL UNIVERSITY LIBRARY TO THE DEVELOPMENT OF BUCHAREST
    REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2011, 2011, (17), 82-95
44. The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, 12, (2), 332-349 View citations (1)
45. VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION
    Theoretical and Empirical Researches in Urban Management, 2011, 6, (3), 43-60 View citations (1)
46. VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT
    Proceedings of Administration and Public Management International Conference, 2011, 7, (1), 329-345

2010

47. A Review of Strategic Options for Achieving a Country Brand for Romania
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, 11, (5), 881-893 View citations (3)
48. Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy
    Economia. Seria Management, 2010, 13, (1), 148-164
49. Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands
    Annals of the University of Petrosani, Economics, 2010, 10, (1), 267-278 View citations (5)
50. THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST
    Management and Marketing Journal, 2010, VIII, (S1), S48-S67
51. THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI
    Management and Marketing Journal, 2010, VIII, (2), 273-286 View citations (1)
52. THE ROLE OF URBAN TOURISM IN THE STRATEGICAL DEVELOPMENT OF BRASOV AREA
    Theoretical and Empirical Researches in Urban Management, 2010, 5, (7(16)), 69-85 View citations (6)
53. URBAN MANAGEMENT– CURRENT STRATEGIC APPROACHES
    Proceedings of Administration and Public Management International Conference, 2010, 6, (1), 172-185

2009

54. Successful brands or key to any company's success
    Economia. Seria Management, 2009, 12, (1 Special), 174-179
55. THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS
    Theoretical and Empirical Researches in Urban Management, 2009, 4, (4(13)), 177-193 View citations (7)
56. Using marketing in Romanian libraries Study case: The Romanian National Library
    Economia. Seria Management, 2009, 12, (1), 111-120 View citations (1)

2007

57. pOLITICA AGRICOLA COMUNA - AXA PRINCIPALA A CONSTRUCTIEI EUROPENE
    Theoretical and Empirical Researches in Urban Management, 2007, 2, (3), 10-21

2006

58. EVOLUTIA ORASELOR IN TIMP
    Theoretical and Empirical Researches in Urban Management, 2006, 1, (1), 84-100

Editor

1. Proceedings of Administration and Public Management International Conference
   Research Centre in Public Administration and Public Services, Bucharest, Romania