SOCIAL NETWORKS - KEY TOOL USED BY EMPLOYEES FOR PROMOTING THE IMAGE OF BUCHAREST MUSEUMS

Ruxandra Popescu, Razvan-Andrei Corbos (), Laura Mina-Raiu () and Gianina Nicoleta Stan
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Razvan-Andrei Corbos: Management Faculty, Bucharest University of Economic Studies
Laura Mina-Raiu: Administration and Public Management Faculty, Bucharest University of Economic Studies
Gianina Nicoleta Stan: Administration and Public Management Faculty, Bucharest University of Economic Studies
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

Proceedings of Administration and Public Management International Conference, 2014, vol. 10, issue 1, 101-113

Abstract: Social networks are a strong instrument for promoting for free the image of a product, service or organization. The present study is aimed at determining the impact of social networks on attracting tourists to big museums of Bucharest city. Thus, the research carried out reveals that museum employees use social platforms for promoting the image of the institutions they represent, posting several information about (1) permanent or temporary exhibitions, (2) additional services (movie evenings, concerts etc.), (3) special events (A Different Kind of School, Museums Night, etc.). The study proves that museums’ presence on social networks can positively influence visitors’ number.

Keywords: museums; image; visitors; promotion; Internet; social networks (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:10:y:2014:i:1:p:101-113

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