“AMAZING THAILAND – ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS

Ruxandra Popescu and Rãzvan-Andrei Corbo⪠()
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Rãzvan-Andrei Corboâª: Bucharest University of Economic Studies
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

Proceedings of Administration and Public Management International Conference, 2013, vol. 9, issue 1, 220-234

Abstract: This paper describes and analyses the branding campaigns of Thailand from 1998 to 2011, shows how the brand has evolved, explains the best practices applied by the Thai authorities in this field and assesses the effects of the branding strategy from the perspective of the increasing number of tourists, revenues from tourism and the country’s international prestige

Keywords: country brand; branding strategy; marketing strategies; promoting campaigns; tourism Journal: Proceedings of Administration and Public Management International Conference JEL codes: L83; M39; N45; N75 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:9:y:2013:i:1:p:220-234

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