HOW THE PANDEMIC RESET THE CULTURAL LANDSCAPE: A REDISCOVERY OR A DECLINE?

Ruxandra-Irina Popescu (), Ovidiu-Iulian Bunea () and Ionela-Giorgiana Negulescu ()
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Ruxandra-Irina Popescu: Bucharest University of Economic Studies, Romania
Ovidiu-Iulian Bunea: Bucharest University of Economic Studies, Romania
Ionela-Giorgiana Negulescu: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2022, vol. 18, issue 1, 86-92

Abstract: This study examines changes in cultural consumption behaviour in Romania in the context of the COVID-19 pandemic, using a mixed methodology that includes document analysis and a questionnaire-based survey. The results indicate a general decline in interest in traditional cultural events, with a pronounced shift towards alternative and digital activities. Although certain types of institutions, such as museums, show signs of recovery, they are still below prepandemic levels. The conclusions suggest not only a change in the behaviour of the cultural consumer, but also an urgent need for strategic adaptation on the part of cultural institutions to keep up with these changes. This article argues that diversifying offers and adopting digital approaches may be the key to rehabilitating and revitalising the cultural sector in Romania.

Keywords: cultural consumption; COVID-19; digital adaptation; pandemic; institutional strategies. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:18:y:2022:i:1:p:86-92

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