Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness

Rãzvan-Andrei Corboª () and Ruxandra Popescu
Additional contact information
Rãzvan-Andrei Corboª: The Bucharest University of Economic Studies, Romania;
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2012, vol. 2012, issue 19, 62-84

Abstract: The contribution of cultural organizations to the increase of the competitive position of cities has become increasingly significant in recent years through the role they play in urban development. Thus, increasing the number of visitors is a fundamental objective for the development strategy of cities, and these many small investors bring not only funds, but also determine an improvement in the urban offer. In this context, cultural organizations are an important strategic option for achieving this fundamental objective and the competitiveness of cultural organizations is reflected directly proportional into the success of cities. Within this type of organization, museums occupy a primary place due to their ability to attract tourists, which is focused on at least three determinants: special symbolism, the importance that museums have among leisure erences and the educational role. In this paper, we intend to present the findings of a study on the perception of visitors on the National Museum of Art of Romania in terms of actions for improving the competitiveness of this logo-museum.

Keywords: competitiveness; competitive advantages; culture; cultural organizations; marketing mix; museums; urban competition; urban development; visitors; visitor perception. (search for similar items in EconPapers)
JEL-codes: L32 L82 R00 R58 Z10 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.ramp.ase.ro/en/_data/files/articole/2012/19-05.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rampas:v:2012:y:2012:i:19:p:62-84

Access Statistics for this article

REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC is currently edited by Androniceanu Armenia

More articles in REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC from Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Androniceanu Armenia ().