STUDY ON THE PERCEPTION OF YOUNG PEOPLE REGARDING THE IMPORTANCE OF ROMANIAN HISTORICAL CITIES IN PROMOTING THE COUNTRY BRAND

Ruxandra Popescu, Laura Mina-Raiu () and Ovidiu-Iulian Bunea ()
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Laura Mina-Raiu: Bucharest University of Economic Studies, Romania
Ovidiu-Iulian Bunea: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2018, vol. 14, issue 1, 155-164

Abstract: The branding of a country translates the idea of discovering the place or creating its uniqueness, an aspect that differentiates one country from another in order to gain a competitive advantage in the nations' struggle for resources. The paper aims to outline an image of the perception that tourists or potential visitors have on some aspects analyzed but also the importance of their evolution in promoting the country brand. The purpose of this paper was to quantify the collective image of young people from Bucharest regarding the historical towns of Sighisoara, Alba Iulia, Sibiu, Baia Mare and Suceava in terms of the level at which the offer and the tourist infrastructure is perceived in the urban environment of Bucharest and also the potential that these cities represent in promoting the country brand.

Keywords: Country branding; Promotion; Historical cities; Urban Competition. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:14:y:2018:i:1:p:155-164

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