INTEGRATING SOCIAL MEDIA IN SALES: A YOUTH PERSPECTIVE

Razvan-Andrei Corbos, Ovidiu-Iulian Bunea and Ruxandra Popescu
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2022, vol. 16, issue 1, 747-755

Abstract: Social media has been present in our lives for the past decades, creating several business opportunities. Sales management, sales agents, and the sales force in general today use social media as part of the sales process, leading to important transformations in the sales activity. The objective of our study is to identify the main behaviors of young people with respect to their interaction with companies on social media. To achieve this objective, we applied a questionnaire to young consumers in Romania. In this way, we managed to collect 359 valid responses, which constitute the data for this research. The results highlighted that Instagram, Facebook, Tik-Tok, and YouTube are the most popular among young people, who prefer to communicate with companies through them, being familiar with the tools available. Furthermore, the results show a very high potential for social media to influence the purchase decision of young consumers.

Keywords: marketing; sales; social media; young consumers. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:16:y:2022:i:1:p:747-755

DOI: 10.24818/IMC/2022/04.17

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