Study regarding Theatres' Role in Increasing Urban Competitiveness Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the theatre-logo. La Fenice in Venice, Royal Theatre in Madrid, La Scala in Milan, Globe Theatre in London, Broadway the Boulevard of theatres in New-York, Bolshoi Theatre in Moscow are not only places of cultural production, but true symbols of the city, mandatory points on the numerous tourists' maps. For Romania, and especially for Bucharest, the I.L. Caragiale National Theatre represents a true national cultural brand, one of the main generators of the country's cultural image. In the current context of the restoration and its consolidation, the present study confirms that the National Theatre can become a complex centre, unique in its own way, demonstrating a versatile cultural vocation, and increasingly contributing to the strategic development of Bucharest, beyond its well-known performances

Corboª, Rãzvan-Andrei; Popescu, Ruxandra

Study regarding Theatres' Role in Increasing Urban Competitiveness Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the theatre-logo. La Fenice in Venice, Royal Theatre in Madrid, La Scala in Milan, Globe Theatre in London, Broadway the Boulevard of theatres in New-York, Bolshoi Theatre in Moscow are not only places of cultural production, but true symbols of the city, mandatory points on the numerous tourists' maps. For Romania, and especially for Bucharest, the I.L. Caragiale National Theatre represents a true national cultural brand, one of the main generators of the country's cultural image. In the current context of the restoration and its consolidation, the present study confirms that the National Theatre can become a complex centre, unique in its own way, demonstrating a versatile cultural vocation, and increasingly contributing to the strategic development of Bucharest, beyond its well-known performances

Rãzvan-Andrei Corboª () and Ruxandra Popescu
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Rãzvan-Andrei Corboª: Bucharest University of Economic Studies, Romania;
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2013, vol. 2013, issue 20, 78-96

Keywords: culture; cultural organizations; theatrical sector; competitive advantages; audience; theatre consumption; urban development; urban competition (search for similar items in EconPapers)
JEL-codes: L32 L82 R00 R58 Z10 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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