A Review of Strategic Options for Achieving a Country Brand for Romania

Ruxandra Popescu and Razvan-Andrei Corbos ()
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Razvan-Andrei Corbos: The Bucharest Academy of Economic Studies, Romania
Authors registered in the RePEc Author Service: Răzvan Andrei Corboș

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, vol. 11, issue 5, 881-893

Abstract: Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful. Sashi Tharoor – a specialist in country brands – said that „for a country to become a valuable brand it must be the country with the story. Which is Romania’s story then? Where should it start and where should it end? Who would be the best story-teller? And who would be the listeners? These are some questions to which this article is aimed to answer.

Keywords: country brand; tourism brand; image; strategic options; promoting campaigns. (search for similar items in EconPapers)
JEL-codes: M30 M37 M39 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:11:y:2010:i:5:p:881-893

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