TRENDS IN THE COUNTRY OF ORIGIN EFFECT THEORIES: GOODS VERSUS SERVICES

Luminita Nicolescu

International Conference Modern Approaches in Organisational Management and Economy, 2011, vol. 5, issue 1, 390-394

Abstract: This paper envisages looking at the theories related to the study of the Country of Origin Effect (COE), specifically in relationship with two types of products: goods with physical appearance and services. It starts from the growing international character of different types of products and from the necessity that companies with international activity to consider the COE concepts when deciding on their competitive advantages. The paper compares theories on COE for physical products and for services, illustrating the existing similarities and differences.

Keywords: Country of Origin Effect (COE); hybrid products; international services; international marketing (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://simpozion.management.ase.ro/articole/nicolescu2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:cmanag:v:5:y:2011:i:1:p:390-394

Access Statistics for this article

International Conference Modern Approaches in Organisational Management and Economy is currently edited by Dobrin Cosmin

More articles in International Conference Modern Approaches in Organisational Management and Economy from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Dobrin Cosmin ().