The Evolution of Change Management Approaches – How Nudging and Behavioral Economics Can Help Organizations’ Transformations

Marius Constantin Profiroiu () and Aron Emil Tãtaru ()
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Marius Constantin Profiroiu: Bucharest University of Economic Studies
Aron Emil Tãtaru: Bucharest University of Economic Studies

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2018, vol. 1, issue 1, 194-205

Abstract: Although Change Management represents a rather new body of knowledge, being developed in the second half of the 20th Century, its importance is constantly growing for both private and public-sector organizations. Various change theories have shaped the conceptual landscape and currently, there is no such thing as a universally accepted change management method. Nevertheless, the vast majority of transformations still fail to achieve their goals. The main purpose of the current paper is to explore how behavioral economics, and especially the Nudging Theory, could help create new approaches for organizations to increase the effectiveness of their change efforts.

Keywords: change; transformation; nudge; management; behavior (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:conase:v:1:y:2018:i:1:p:194-205

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