Marketing Between Big Data and Behavioral Sciences

Mihaela Eleonora Constantinescu (), Cristina Balaceanu (), Valentina Zaharia () and Gheorghe Marinescu ()
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Mihaela Eleonora Constantinescu: Dimitrie Cantemir Christian University
Cristina Balaceanu: Dimitrie Cantemir Christian University
Valentina Zaharia: Dimitrie Cantemir Christian University
Gheorghe Marinescu: Dimitrie Cantemir Christian University

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2018, vol. 1, issue 1, 437-441

Abstract: In the context of information society there is a remodelling of economic phenomena and of the entire human civilization. Artificial intelligence (AI) is permanently modifying the boundaries between the physical and the virtual reality, and even the texture of reality itself; which involves adapting marketing strategies from the perspective of paradigm change. There are new technologies that enable the creation of high-performance database, and new methods of reporting and modelling consumer behaviour. The analysis of the impact of artificial intelligence (AI) on the evolution of human civilization is becoming an increasingly important preoccupation of the academic environment. Digital technology generates not only new tools and methods for the creation and management of information, but also a new type of knowledge of reality. Moreover, we are witnessing the emergence of a new type of reality.

Keywords: artificial intelligence; digital marketing; big data; behavioral science Journal: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES JEL codes: M31; D40; Z33 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:conase:v:1:y:2018:i:1:p:437-441

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