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Sustainable Marketing in Economy

Victor-Adrian Troacã () and Alexandru-Gabriel Postolache ()
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Victor-Adrian Troacã: Bucharest University of Economic Studies
Alexandru-Gabriel Postolache: Bucharest University of Economic Studies

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2018, vol. 1, issue 1, 86-89

Abstract: Sustainable marketing is the basic unit of the sustainable development sphere that has grown since 1993. The two areas we are referring to are very complex and difficult to develop, but different knowledge cultures such as economy, philosophy, the environment and business strategies add value. Essentially, sustainable marketing refers to consumer demand by raising the population by more than 50% over the next 50 years. In short, companies wishing to maintain their competitive advantage must be aware of this type of marketing in their economic structures as they may be subject to change. The sustainability of natural resources around the world needs a fair and clear management to avoid what has happened in Easter Island, where the population has exceeded the resources that have been limited, and the inability of the population to adapt has led to the disappearance of civilization and culture. We need to pay attention to this very important detail for mankind, because the age we live in makes us use much more resources, unfortunately not as quickly regenerated. Globally, population growth leads to widespread globalization. In order to support the population in optimum living conditions, a lot of resources are used, which puts pressure on natural ecosystems. It is not disputed that the world we live in has reached a saturation threshold on how we use resources that are currently unsustainable.

Keywords: Economic growth; sustainable marketing; environment; product; ecosystem (search for similar items in EconPapers)
Date: 2018
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