A Case Study on Performance Analysis through Digitalisation and Gender Equality

Monica Aureliana Petcu, Raluca-Andreea Popescu-Predulescu and Andreea Theodorescu
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Monica Aureliana Petcu: Bucharest University of Economic Studies, Bucharest, Romania
Raluca-Andreea Popescu-Predulescu: Bucharest University of Economic Studies, Bucharest, Romania
Andreea Theodorescu: Bucharest University of Economic Studies, Bucharest, Romania

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2024, vol. 6, issue 1, 156-165

Abstract: As the digital progress is significantly increasing, businesses must adjust and adopt the latest technologies in order to maintain their position in a competitive environment. Although digitalisation involves an important financial effort from companies, the benefits have proven to exceed the costs, contributing to the improvement of labor productivity and business growth. Nowadays, companies also strive to adjust their policies and business models in order to promote gender equality and comply with the Sustainable Development Goals. This paper aims to demonstrate the positive link between digitalisation, gender equality, and business performance on public companies worldwide. Current research uses the panel data regression method in order to analyse the relationship between total revenue, investment in software development, and board gender diversity. The results showed that businesses that engage in digital progress and promote gender diversity on the board of directors experience an improvement related to activity performance. The findings of this study can be used by employees in management positions in order to better understand the implications of digitalisation and gender equality in business processes and also the advantages of integrating them in the company’s long-term goals. Although many studies regarding the impact of these two areas of interest already exist, this paper adds to the literature by providing an overview of the combined effect of both dimensions regardless of the activity field.

Keywords: business performance; digitalisation; gender equality; software investment. (search for similar items in EconPapers)
JEL-codes: J16 O33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rom:conase:v:6:y:2024:i:1:p:156-165

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