THE POTENTIAL OF EMPLOYEES ONLINE VOLUNTEERING IN ROMANIA

Doina Danaiata, Diana Corina Gligor-Cimpoieru, Luminita Hurbean and Valentin Munteanu
Authors registered in the RePEc Author Service: Diana Corina Gligor Cimpoieru

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2013, vol. 7, issue 1, 174-186

Abstract: We have started our research based on the hypothesis that although the concept of online volunteering has a history of more than 30 years (Cravens, 2006) it seems not to be very well known and used in Romania. One the other site, Corporate Social Responsibility programs have gained popularity in our country in recent years and we were interested in analysing the connection existing between the three concepts of CSR – Corporate Volunteering – Online Volunteering along with their impact in the new context in which social media plays an increasingly important part. We have analyses which are main entities with implications on and from online volunteering and we have determined the potential benefits and the potential concerns or threats presented by online volunteering for these entities. Based on this analysis we have formulated recommendations for managers on how to use the potential of online volunteering in the context of employee management. Our applicative research was focused on identifying and analysing the online component of corporate volunteering programs recently implemented in Romania and we have reached to the conclusion that the use of the potential of online volunteering should be enhanced, especially with the help of the new tools offered by social media.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:7:y:2013:i:1:p:174-186

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