The Spanish E-retailing Customers Segmentation

Eduard Cristobal (), Frederic Marimon, Natalia Daries and Yolanda Montagut
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Eduard Cristobal: University of Lleida (UdL), Spain
Frederic Marimon: International University of Catalonia (UIC), Spain
Natalia Daries: Open University of Catalonia (UOC), Spain
Yolanda Montagut: University of Lleida (UdL), Spain

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, vol. 11, issue 5, 779-798

Abstract: This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.

Keywords: Virtual supermarket; segmentation; Internet; E-commerce; marketing. (search for similar items in EconPapers)
JEL-codes: L10 L11 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:11:y:2010:i:5:p:779-798

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