Development and Promotion of Educational Marketing Strategies

Galina Bulat
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Galina Bulat: Pedagogical State University Ion Creanga, Chisinau, Republic of Moldova

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, vol. 12, issue 6, 129-134

Abstract: The design of successful policies and their implementation through continuous development and modernization strategy, can ensure the permanence of institutions on educational market. Financial crunch, development of educational alternatives require promotion of modern systems for proper activity, as well as orientation towards marketing in order to provide appropriate educational services that fulfill the interests on an individual level as well as economy’s needs. In these circumstances, institutions have to develop and promote educational marketing strategies, using at the most of its capability the existing opportunities and resources in order to be as competitive as possible and to comply with the market competition.

Keywords: education market; educational marketing; marketing strategy; strategic planning; services; goals; development. (search for similar items in EconPapers)
JEL-codes: M19 M20 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:12:y:2011:i:6:p:129-134

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