The Impact of Persuasive Communication in Advertising

Natalia Cogalniceanu
Additional contact information
Natalia Cogalniceanu: Academy of Economic Science of Moldova

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, vol. 12, issue 6, 233-238

Abstract: Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary world is invaded with advertisements essentialy aimed (in addition to information) to persuade the consumers to buy products or services, even those which they do not necessarily need. Therefore, in the advertisements we can observe a wide range of persuasive techniques, whether they appear on television, radio, in newspapers, on the street or online display.

Keywords: communication; advertising. (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-36.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:12:y:2011:i:6:p:233-238

Access Statistics for this article

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT is currently edited by Marian Nastase

More articles in REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Marian Nastase ().