Management of Intangible Assets

Ioan Bircea and Noemi Iuliana Bircea
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Noemi Iuliana Bircea: University Petru Maior Tg. Mures, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, vol. 12, issue 6, 90-96

Abstract: In a society marked by economic crisis, creating value and market competition becomes a heady company need. According to recent studies, in competitive companies, the highest share in the assets is hold by the value of intangible assets. Consequently, this involves the identification, measurement, management and efficient development of these inputs (knowledge, information, intellectual property, skilled labor, etc.). It is noted that, in the case of companies that have established management responsibility on intangible assets (intellectual capital), they recorded a value creation, superior financial performance and long- term development. In time intangible assets have become the most important sources of competitive advantage. This work aims to identify these resources in a company, presenting the most appropriate methods for economic evaluation and estimation of surplus value generated by efficient management.

Keywords: intangible asset management; value creation; competitive advantage; economic valuation of intangible assets; intellectual capital. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:12:y:2011:i:6:p:90-96

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