Factors Associated with Successful Export Performance: A Study of Thai International Service Firms

Araya Hongchindaket (), Akkapong Kittisarn () and Philip A. Neck ()
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Araya Hongchindaket: Dhurakij Pundit University, Thailand
Akkapong Kittisarn: Dhurakij Pundit University, Thailand
Philip A. Neck: Southern Cross University, Australia

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2013, vol. 14, issue 1, 54-62

Abstract: International service enterprises have become critical in the global market. As a result, there is an increasing need to investigate what factors contribute to creating successful firms. Meanwhile, creating and maintaining long-term relationships between service firm exporters and business clients are seen as an effective tool to enhance a firm’s performance. A proposed follow-up study will develop and empirically test a theoretical framework of the antecedents that cover organizational issues, plural forms of governance mechanism and performance implications of successful inter-firm relationships. This study is designed to extend previous research of the service sector in Thailand.

Keywords: services export; export performance; international marketing; relationship marketing; relational norms; legal contract. (search for similar items in EconPapers)
JEL-codes: F23 M21 (search for similar items in EconPapers)
Date: 2013
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