Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers

José de Freitas SANTOS () and Pedro Bruno Mendonça da Silva ()
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José de Freitas SANTOS: Institute of Accounting and Business/CECEJ, Porto Polytechnic, Portugal
Pedro Bruno Mendonça da Silva: OFFE – Organizaçao Funcional de Feiras e Eventos, Portugal

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2013, vol. 14, issue 5, 689-703

Abstract: Portugal is a small economy, with an open domestic market that needs competitive exporters to prosper. Trade fairs are an international promotion tool that can be used by firms when considering export development and expansion. This study identifies and evaluates the critical factors that influenced the decision making process of Portuguese SME’s (Small and Medium-Sized Enterprises) managers to participate (or not) in international trade fairs. The results indicate that the firm’s critical decisions factors to select an international trade fair were value for money and the stand (location, typology and size).

Keywords: International trade fairs; Firm’s decision factors; Portuguese SME’s; Principal Component Analysis. (search for similar items in EconPapers)
JEL-codes: M16 M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:14:y:2013:i:5:p:689-703

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