Innovation Management – Solution in the Context of the Contemporary Society Challenges

Cristina Vlãªceanu ()
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Cristina Vlãªceanu: The Bucharest University of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2013, vol. 14, issue 5, 774-782

Abstract: The current paper offers an insight into innovation management, and a perspective on how it can be a solution for dealing with the challenges and threats of the contemporary society. The analysis is based on a theoretical research conducted to observe if, how, and to what extent does innovation help and take advantage of the internal and external environmental opportunities that exist. The result is that through innovation, and by accomplishing and efficient innovation management, organizations can overcome many of the challenges which the contemporary economy presents. And, not lastly, it is important to say, that even though it is well know that innovation is a positive thing, it must be handled with care, to make sure we use it at it’s fullest potential, without any major disadvantages.

Keywords: Innovation; innovation management; modern society; challenges. (search for similar items in EconPapers)
JEL-codes: M10 M12 M14 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:14:y:2013:i:5:p:774-782

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