Strategic Segmentation – The Preamble of Developing a Company Strategy

Vasile Deac () and Aurelia Stãnescu ()
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Vasile Deac: The Bucharest University of Economic Studies, Romania
Aurelia Stãnescu: The Bucharest University of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2014, vol. 15, issue 4, 461-469

Abstract: The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management report within a company is a need for its coherent strategic approach that would ensure the possibility of exceeding the current context and ensuring the necessary performance in the tough competition to follow. In this context, a relevant strategic segmentation of the portfolio of activities of the company and its analysis are essential initial aspects of this work. In this article based on research conducted in several national and international companies we will adress the key issues of strategic segmentation, identifying the errors to be avoided.

Keywords: strategic segmentation; key success factors; strategic segmentation criteria; strategic segments. (search for similar items in EconPapers)
JEL-codes: D24 L21 M21 M31 O12 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:15:y:2014:i:4:p:461-469

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