Premises of the Green Business Strategies

Carmen Valentina Rãdulescu (), Ildiko Ioan () and Marian Nãstase ()
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Carmen Valentina Rãdulescu: The Bucharest University of Economic Studies, Romania
Ildiko Ioan: The Bucharest University of Economic Studies, Romania
Marian Nãstase: The Bucharest University of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2016, vol. 17, issue 2, 108-113

Abstract: Reducing the anthropogenic pressure on environment is a key priority of the contemporary society that recognizes the urgency of improving the overall environmental performance of economic activities. Progress in this direction greatly depends on enabling synergies between profit making and environmental performance. This situation is captured by the concept of green businesses. The theoretical framework that supports the great potential in this direction is at some extent confirmed by the actual dynamic of green businesses, but this is not resulted yet in a meaningful change in relation with the needs of environmental protection. This is pointing on the need of better understanding the premises that ensure a faster transformation. Based on several case studies there are evaluated some of these premises.

Keywords: green business; sustainable development; competitiveness; financial performance. (search for similar items in EconPapers)
JEL-codes: M14 Q56 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:17:y:2016:i:2:p:108-113

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