Diagnostics vs. SWOT Analysis

Ion Verboncu () and Andreea Condurache ()
Additional contact information
Ion Verboncu: The Bucharest University of Economic Studies, Romania
Andreea Condurache: Technical University of Civil Engineering Bucharest, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2016, vol. 17, issue 2, 114-122

Abstract: Diagnostics and SWOT analysis approach as management methods is a delicate endeavor, as both specialists and beneficiaries of their results have different opinions about their role in management. A considerable part of them consider SWOT the best way of investigation and analysis, as they have on hand, together, strengths, weaknesses or failures, opportunities and vulnerabilities or threats. From this perspective, we believe that it is confusion between SWOT analysis and SWOT matrix, the latter being the result of analysis, with high reflectivity capacity of reference elements of internal potential (strengths and weaknesses) and regional, national and international organization ambient (opportunities and threats). For others, the diagnosis is the most profound way of investigation and analysis, able to capture not only the strengths and weaknesses, but also what causes them, along with the managerial, viability, economic, technical, technological etc. potential, depending on which there are provided strategic-tactical recommendations oriented towards internal potential gain, to the extent that it is below the desired level. The comparison of the twomanagement tools can only be achieved through a detailed methodological applied approach, encompassed by our material.

Keywords: organization diagnostics; SWOT matrix; viability potential; strengths; weaknesses; opportunities; threats. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://rmci.ase.ro/no17vol2/03.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:17:y:2016:i:2:p:114-122

Access Statistics for this article

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT is currently edited by Marian Nastase

More articles in REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Marian Nastase ().