Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations

Vlad I. Ro?ca ()
Additional contact information
Vlad I. Ro?ca: Bucharest University of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2017, vol. 18, issue 4, 406-420

Abstract: This essay looks at how internal marketing can contribute to increasing the performances of sports organization. A particular component of the internal marketing paradigm receiving attention is communication. The paper analyses ideas about how learning from the general marketing theory can help sports club managers better communicate within their organization in order to enhance their personnel’s motivation and performances. The ultimate goals of sports clubs are winning success and delivering high value to the fans watching. An outward-inspired but inwardimplemented marketing pattern can help managers boost the performances of employees and of their organizations. In an intelligence-based, knowledge-driven economy, bench marking and best business practices can help improve a lot. Hence, the research aims to expand on a combination of general business allied theories and apply them to a sector that has received less attention in theory: performance sports.

Keywords: sports marketing; internal marketing; communications; human resources management; personnel management; information and knowledge. (search for similar items in EconPapers)
JEL-codes: D83 M12 M31 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://rmci.ase.ro/no18vol4/06.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:18:y:2017:i:4:p:406-420

Access Statistics for this article

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT is currently edited by Marian Nastase

More articles in REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Marian Nastase ().