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TRANSFORMING CULTURAL BARRIERS INTO ASSETS: LESSONS LEARNED FROM A AGLOBAL INSURANCE BROKER

Elena Lvina, Alex Matveev and George Grishin
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Elena Lvina: Saint Joseph's University
Alex Matveev: College of Staten Island
George Grishin: Oakeshott Insurance

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2019, vol. 20, issue 3, 226-240

Abstract: This study provides a refined look at the challenges in crosscultural communication and contributes to our understanding of the key skills and behavioral factors that explain and increase employee intercultural competence. In a qualitative investigation, we explored both the whats and hows in the communication of interculturally competent employees of a global insurance broker - Oakeshott Insurance –working in the UK and Ukraine. We found that interculturally effectiveness depended on employee ability to shift their frame of reference and to actively seek culturally diverse experiences. Contrary to previous research, frequent exposure to different cultures and the length of employment in a multicultural organization did not correspond to the highest level of intercultural sensitivity. We recommend that global organizations mitigate the legislative and language barriers and further develop the intercultural competence of employees by focusing on the cultural and societal context and actively.

Keywords: Intercultural Competence; the United Kingdom; the Ukraine; MNC; Oakeshott Insurance. (search for similar items in EconPapers)
JEL-codes: F23 M12 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:20:y:2019:i:3:p:226-240

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