State-of-the-Art Technology Practices in Corporate Communications and Global Talent Operations – Building and Activating a Cognitive Enterprise (NTT Communications Case Study)

Constantin Marius Profiroiu, Cristian Vlad, Keita Sugiyama, Kyoko Kokusho and Fumiaki Tajiri
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Constantin Marius Profiroiu: The Bucharest University of Economic Studies
Cristian Vlad: The Bucharest University of Economic Studies
Keita Sugiyama: The Bucharest University of Economic Studies
Kyoko Kokusho: The Bucharest University of Economic Studies
Fumiaki Tajiri: Babes-Bolyai University

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2020, vol. 21, issue 2, 136-145

Abstract: The early 2000s brought over an intrinsic change in the way businesses operate. Many organizations experienced a fundamental transformation in the way people connect, work and co-create value for the business and the wider scope of stakeholders. This transformation was supported by the rapid development and implementation of collaborative technology, as well as by a major metamorphosis of working styles: remote work (tele-work), alternative employment, dual carriers (double employment) and many others. Corporate Japan has also experienced a major shift from the traditional physical office-based, life-time employment to a wide variety of working agreements and collaboration styles. This paper analyzes how digital technology has eased cross-divisional collaboration and value co-creation at NTT Communications, a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation, the largest telecommunications company in Japan.

Keywords: Talent; Enterprise 2.0; Deep Learning; Agile; Innovation; Operations; HR; Technology; Cognitive; Organization; Industry 4.0; Japan. (search for similar items in EconPapers)
JEL-codes: L60 L63 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:21:y:2020:i:2:p:136-145

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