Approaches to Digitalization within Organizations and Romania

Lavinia-Andreea Gruia, Nicolae Bibu, Marian Nastase, Alexandru Roja and Nicoleta Cristache
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Lavinia-Andreea Gruia: West Universityof Timisoara
Nicolae Bibu: West University of Timisoara
Marian Nastase: The Bucharest University of Economic Studies
Alexandru Roja: West University of Timisoara
Nicoleta Cristache: University of Dunarea de Jos

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2020, vol. 21, issue 3, 287-297

Abstract: Digital transformation is happening everywhere and organizations must adopt new technologies to remain on the market and to be able to expand to new markets. By implementing new digital technologies businesses will be able to create new products and offer better customer services by meeting customers' expectations. It is important for every business to understand that implementing technologies like artificial intelligence, big data, robotics and augmented reality will change not only product life cycles but also the way people will work and interact with these technologies. Digitalization will affect the way organizations will conduct their business by creating new business models that integrate digital technological innovations. In future organizations must adapt to remain competitive and take care of their customers and their employees.

Keywords: digital business models; digital operation models; digital competitive advantage; digitalization. (search for similar items in EconPapers)
JEL-codes: L86 M15 O30 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:21:y:2020:i:3:p:287-297

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