Romania and its Country Image – Then and Now

Monica Ilie-Prica
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Monica Ilie-Prica: College of Communication and Public Relations, SNSPA

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2020, vol. 21, issue 4, 541-549

Abstract: This paper aims to present facets of Romania’s image over the years. From monarchy and communism to EU membership, Romania remains one of the most relevant tourist destinations in Southeast Europe. Considering its history and cultural heritage, but also its economic, political and military roles, Romania needs to focus on the presentation of its country brand in the international and, particularly, in the European context. In this article we will see how Romania has promoted its country image, an analysis which is based on official documents that will give us an insight into the golden days of the 1930s and also into Romania’s current role in the 2020s, a new decade with its challenges and opportunities

Keywords: country image; tourism; Romania, European Union; COVID-19. (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:21:y:2020:i:4:p:541-549

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