Cultural Events and Public Perception of Green Principles

Andrei Bădin
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Andrei Bădin: Bucharest University of Economic Studies

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2020, vol. 21, issue 5, 674-691

Abstract: The major differences that exist in the behaviour of consumers, the commercial practices and the entrepreneurial practices represent an effect of cultural differences. In the current setting of sustainable and systematized development of world states it has become necessary to consider the cultural institutions as organizations which, by their purchasing behaviour based on green principles, by the creation and transmission of messages with themes, they can stimulate the development of green conscience of society. The main purpose of this study is the highlighting of the relationship between the purchasing behaviour based on green principles of organisations, cultural marketing and development of green culture of society (norms, values, customs and traditions). We specify that the organisers represent the public administrations which respect the green principles of organisation with impact on participants in musicoriented cultural events. In this study we seek whether the message transmitted by organisers by must-oriented cultural events is received and assures the participants the development of a green conscience. In this setting, we conducted an opinion poll regarding the determination of impact of music-oriented cultural events on the increase of awareness degree of environmental protection by the component of green procurement of population. The target population was composed of 131 persons, segmented by age, gender, residence environment, income, and occupation and training level. Following the opinion poll the main conclusion was that over 80% of respondents consider important and very important the concept of green procurement for the environmental protection and sustainable development.

Keywords: green procurement; cultural marketing; descriptive indicators; demographic characteristics; opinion poll. (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:21:y:2020:i:5:p:674-691

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