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Retail 4.0 and Adoption of Performance of SMEs in Malaysia

Takouhi Kozikojoukian
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Takouhi Kozikojoukian: Bucharest University of Economic Studies

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2021, vol. 22, issue 5, 700-720

Abstract: Changes in the retail market are urging businesses to adopt a modern manufacturing paradigm known as agile development. In a market that is extremely competitive with changing consumer demands and dramatic improvements in performance, it is seen as a good strategy. R4.0 plays a vital function in simplifying internet networks. R4.0 is defined as a meta concept to improve development further and to build value structures by connecting the physical world with the digital environment. This paper focuses on modern technology that links between two machines and contact between all supply chain elements, also known as digital production. The fourth technological revolution is this modern technology, regarded as the Internet of Things or retail 4.0. It raises multiple challenges and prospects for the industrial world. Business processes, approaches and collaboration with sellers and end consumers must be adapted. This thesis explores the requirements and the usage of technology in this transition. Furthermore, after a sample of over 600 respondents, 443 responses were obtained the inquiry would incorporate a quantitative approach. The test was evaluated using the SPSS statistical method, and regression analysis was used to verify the conclusions. The findings indicate that digitalization and the distribution chain in the retail industry have a direct connection.

Keywords: Digitalization; transformation; supply chain practices; retail firms; retail 4.0. (search for similar items in EconPapers)
JEL-codes: L81 M10 M15 (search for similar items in EconPapers)
Date: 2021
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