Launching Organic Food Products on the Market. Case Study

Anton Theodor Dimitriu, Raluca Andreea Ion and Cristian George Popescu
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Anton Theodor Dimitriu: The Bucharest University of Economic Studies
Raluca Andreea Ion: The Bucharest University of Economic Studies
Cristian George Popescu: The University of Bucharest

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2022, vol. 23, issue 2, 284-291

Abstract: The paper presents the marketing process of launching organic food products on the market, underpinning the revenues and expenses and, as such, the economic efficiency. The demand for organic food is increasing in the last years, people being interested in health. Thus, food choices are determined not only by price, but also by the overall value of the products and their entire benefits. The research answers the question whether is efficient to launch and sell organic food on the market and its objective is to estimate the economic efficiency of these processes. In pursuing this, a marketing program have been designed for an organic homemade cake. The findings show that launching and selling organic food on the market is profitable and this could inspire entrepreneurs for developing markets for other organic food.

Keywords: organic; food; marketing program; promotion. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:23:y:2022:i:2:p:284-291

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