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Covid-19 Crisis Impact on Leadership: Innovation, Digitalization and CSR Dimensions

Corina Georgiana ?ERBAN (patrintas), Andreea-Nicoleta Bichel, Denisa ?aranu and Drago? Bujor
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Corina Georgiana ?ERBAN (patrintas): The Bucharest University of Economic Studies, Romania
Andreea-Nicoleta Bichel: The Bucharest University of Economic Studies, Romania
Denisa ?aranu: The Bucharest University of Economic Studies, Romania
Drago? Bujor: The Bucharest University of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2023, vol. 24, issue 1, 78-91

Abstract: While the World strives to adapt to the changes called forward by the SARS-CoV-2 pandemic, leaders everywhere had to re-arrange their objectives, priorities, and style in order to create a new working environment reality capable to answer to post-pandemic requirements. The current paper analyses the impact of the crisis on leadership through a tridimensionality of aspects that have most soundly shifted in the last years: innovation, digitalization, and CSR dimensions. The qualitative study was performed through the indepth interview technique on a sample of 14 executives of big enterprises from Romania. It has been concluded that the crisis has promoted an opportunity for leadership transformation by creating a new digital collaboration system with their teams with a continuing focus on innovation and sustainability, by also keeping in mind the wellbeing of future generations.

Keywords: innovation; leadership; SARS-CoV-2; CSR; impact (search for similar items in EconPapers)
JEL-codes: M12 (search for similar items in EconPapers)
Date: 2023
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