The Economics of Internet Search

Hal Varian ()

Rivista di Politica Economica, 2006, vol. 96, issue 6, 9-23

Abstract: This lecture provides an introduction to the economics of Internet search engines. After a brief review of the historical development of the technology and the industry, I describe some of the economic features of the auction system used for displaying ads. It turns out that some relatively simple economic models provide significant insight into the operation of these auctions. In particular, the classical theory of two-sided matching markets turns out to be very useful in this context.

JEL-codes: D83 L86 (search for similar items in EconPapers)
Date: 2006
References: View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Journal Article: The Economics of Internet Search (2007)
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