The Economics of Internet Search

Hal Varian ()

'Angelo Costa' Lectures Serie, 2007, issue Lect. VIII

Abstract: This lecture provides an introduction to the economics of Internet search engines. After a brief review of the historical development of the technology and the industry, I describe some of the economic features of the auction system used for displaying ads. It turns out that some relatively simple economic models provide significant insight into the operation of these auctions. In particular, the classical theory of two-sided matching markets turns out to be very useful in this context.

JEL-codes: D83 L86 (search for similar items in EconPapers)
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.rivistapoliticaeconomica.it/2006/nov_dic/pdf/Varian_eng.pdf

Related works:
Journal Article: The Economics of Internet Search (2006)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rpo:leanco:2007

Access Statistics for this article

'Angelo Costa' Lectures Serie is currently edited by Gustavo Piga

More articles in 'Angelo Costa' Lectures Serie from SIPI Spa
Bibliographic data for series maintained by Sabrina Marino ().