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Determinants of ethical behavior in social networks in Cameroon: the case of group « Kerel Kongossa !!!! » on Facebook

Arsène Aurelien Njamen Kengdo and Tii Nchofoung ()
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Arsène Aurelien Njamen Kengdo: Dschang School of Economics and Management (LAREFA), University of Dschang, Cameroon

Review of Applied Socio-Economic Research, 2020, vol. 19, issue 1, 61-74

Abstract: The objective of this paper is to determine the explanatory factors of ethical behavior in social networks in Cameroon. To do this a study based on the posts of members of a group on Facebook called Kerel Kongossa!!!! was conducted. The data are obtained from 1000 posts recorded during the periods of April to August 2019. The methodology focuses on the analysis of descriptive statistics and logistic regression. Two main results are obtained from this research. On one hand, among the variables retained, posts of an educational nature, social events, funny, visible and intelligible posts have a positive and significant impact on the ethical behavior of individuals (determinants of moral behavior). On the other hand, insulting posts and unwanted content rather have a negative impact on the ethical behavior of individuals (determinants of amoral behavior). Overall, there is a gradual and accentuated depravity of mores in relation to the shared content and the interactivities of members of the group. The main beneficiaries of this research are young people in particular, and society as a whole in general. Given the ever-increasing internet penetration rate among the population, it is essential to place special emphasis on controlling published content in other to limit the proliferation of deviant behaviors. This involves (i) the meticulous examination of applications for membership to the group to detect false profiles that are vectors of deviant behaviors, (ii) to increase the number of administrators / moderators to coordinate interactions in the group. The choice of these administrators / moderators should also take into consideration the days and times they can be connected online.

Keywords: ethical behavior; moral; amoral; social networks; kerel Kongossa !!!!; Facebook (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2020
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