Littera Scripta

2010 - 2026

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Volume 15, issue 2, 2022

Analysis of the video game industry in the Czech Republic in 2016-2020 pp. 7-16: Martin Gondek, Michal KoneÄ nÃ½, RÃ³bert VilÃ¡gi and BartÅ‚omiej Hadasik
Digital transformation in HR: Review pp. 17-29: Radoslav Å efrÃ¡nek and Lenka Mikle
Exports of Central and Eastern European countries to China in terms of value-density pp. 30-44: Ondrej TomÄ Ãk
Impact of the Covid-19 pandemic on the operation of small and medium-sized enterprises pp. 45-56: Veronika Å½Ã¡rskÃ¡ and Jana SochuÄ¾Ã¡kovÃ¡
Are they really green minds? Marketing behaviour the customer of two generations y and z in the field of organic food pp. 57-76: Renata SkÃ½palovÃ¡, Veronika BlaÅ¡kovÃ¡, Hana StojanovÃ¡ and Maria Forlicz
Pro-growth and Limit Parameters of Regional Development of Sustainable Entrepreneurship Tourism in the Region of South Bohemia pp. 77-89: Petra PÃ¡rtlovÃ¡

Volume 15, issue 1, 2022

Loyalty cards as a form of sales promotion for retail chains and their impact on customers pp. 1-18: Eva KalinovÃ¡ and Tereza MÃlovÃ¡
PriceÂ´s availability drugstores and the differences between online and offline shopping pp. 19-33: TomÃ¡Å¡ KrulickÃ½ and Martina KyprÃ¡
Online communication within a company: Case study of small company pp. 34-55: JiÅ™Ã KuÄ Era and Miloslava SmolkovÃ¡
Current trends in e-marketing â€“ empirical analysis of selected social platform pp. 56-67: Bohdana Lukach and Yaroslava Kostiuk
Marketing Communication of a Business Subject on the Consumer Electronics Market during Covid-19 Pandemic pp. 68-81: KarolÃna MikulovÃ¡ and Martin VÃtek
Determination of the risk premium for the environment of the Czech Republic based on a comparison of the established rating from rating agencies and the model from Damodaran pp. 82-93: Michaela ProchÃ¡zkovÃ¡, Mario Bogdanovic and Iva KlementovÃ¡
Technical analysis of selected stock time series based on stock value screening pp. 93-107: JiÅ™Ã Sulek
Emotional Appeals In Advertising: Literature Review From 2009-2019 pp. 108-124: Valeriya Alferova
An evaluation of Visegrad group business environment pp. 125-141: Ladislav Mura and NoÃ©mi FÃ³thy
Chasing up the value-added by implementing newest trends of Industry 4.0 â€“ Evidence from Slovak automotive industry pp. 142-158: Marek Nagy, Stanislav ZÃ¡bojnÃk and Katarina Valaskova

Volume 14, issue 1, 2021

Specification of product value as a key part of Canvas business model in the context of industry 4.0 pp. 1-10: Petra DomaniÅ¾ovÃ¡, Nikola JanÃÄ kovÃ¡ and FrantiÅ¡ek MilichovskÃ½
Is CarSharing a profitable business model for automotive OEMs? pp. 11-27: Aljoscha Groos and Zuzana StoliÄ nÃ¡
Impact of the coronavirus pandemic on the tertiary sector pp. 28-39: Jakub HorÃ¡k, KateÅ™ina MlsovÃ¡ and Veronika MachovÃ¡
Comparison of Funding Corporate Education in the Czech Republic in 2016 and in 2021 during the Covid-19 Pandemic pp. 51-60: Iva KlementovÃ¡ and Michaela ProchÃ¡zkovÃ¡
Motivated employees as key to success of any organization pp. 61-70: Viktorie KovÃ¡Å™ÃkovÃ¡, MiluÅ¡e BalkovÃ¡ and Iva KlementovÃ¡
A historical excursion through the development of cryptocurrencies in the world pp. 71-85: JiÅ™Ã KuÄ Era and TomÃ¡Å¡ AndelÃk
Language courses as tool to motivate employees in South Bohemian enterprises pp. 86-106: Monika LaviÄ kovÃ¡, Monika Peka KolafovÃ¡ and LibuÅ¡e TurinskÃ¡
Transfers of healthcare workers due to the COVID-19 crisis and its impacts pp. 107-122: Zuzana Rowland, Zuzana MlsovÃ¡ and Petr Å uleÅ™
The Development of the Financial Health within the Fishing Industry in the South Bohemian Region pp. 123-134: Nikola Sagapova and Josef GulyÃ¡s
Leadership Vacuum: Why are there Less Leaders with Disabilities in India? pp. 135-148: Ambuj Sharma, Siddharth Shimpi, Reena Malik and Nitu Chouhan
Impact of macroeconomic factors on the MTPL insurance in Latvia pp. 149-163: Aivars Spilbergs, Andris Fomins and ris KrastiÅ†Å¡ Mä

Volume 13, issue 2, 2020

CITES-listed Wildlife Trade of the Czech Republic pp. 2: Nikola Sagapova and Radim DuÅ¡ek
Does Energy Dependence Threaten the State Economy? pp. 9: EliÅ¡ka StrakovÃ¡ and Eva KalinovÃ¡
Evaluation of Performance of MLP Neural Networks and RBF Neural Networks in Adjusting Time Series of the Development of the Trade Balance Between the USA and the PRC pp. 23: JaromÃr Vrbka, Petr Å uleÅ™, Veronika MachovÃ¡ and Jakub HorÃ¡k
Financial and Informational Social Support for the Residents of the ÄŒeskÃ© BudÄ›jovice Region pp. 39: David Urban and Alena KajanovÃ¡
How to Make Phoenix to Arise from the Ashes: Brand Loyalty as a Prospective Pillar of Branding in Tourism After Crisis COVID-19 pp. 49: Jana MajerovÃ¡ and Carlos Fernandes
Importance of Advertising Media Attributes in the Context of Long-Term Brand Building in Slovakia pp. 59: Eva KicovÃ¡
Internal System of Quality Management in the Context of Ensuring the Quality of Preparation of Managers for Future Practice pp. 70: Roman Hrmo, Lucia KriÅ¡tofiakovÃ¡ and Silvia BarnovÃ¡
Mystery Shopping â€“ a Tool for Sales Processes Evaluation in the Hospitality Facilities pp. 82: Lubica Å ebovÃ¡, Radka MarÄ ekovÃ¡ and Radim DuÅ¡ek
Procedural Errors in the Evidentiary Process and Their Impact on Criminal Proceedings in the Slovak Republic pp. 96: Ivana MokrÃ¡
Human Rights, Freedoms and the Limits of Their Limitation in a Time of Pandemic pp. 111: Karin VrtÃkovÃ¡

Volume 13, issue 1, 2020

Machine Learning Prediction of USA Export to PRC in Context of Mutual Sanction: TomÃ¡Å¡ KrulickÃ½, Eva KalinovÃ¡ and JiÅ™Ã KuÄ Era
The Wage Impact on the Net Value-Added in the Agricultural Sector: LukÃ¡Å¡ FrÃ½d, Veronika MachovÃ¡, Jakub HorÃ¡k and Pedro Pardal
Methods of Formulating Business Goals Implemented in ERP Accounting Systems: Radka VanÃÄ kovÃ¡
The Assessment of the Economic Disparities in the Slovak Republic: KatarÃna HaviernikovÃ¡, Dana JaÅ¡kovÃ¡ and Jana MasÃ¡rovÃ¡
Financial Market Integration of ASEAN-5 with China: Rui Dias, Pedro Pardal, Nuno Teixeira and Veronika MachovÃ¡
Validation of the Prediction of ÄŒEZ Stock Prices: Petr Å uleÅ™, Jakub HorÃ¡k and TomÃ¡Å¡ KrulickÃ½
Contagion in the LAC Financial Markets: The Impact of Stock Crises of 2008 and 2010: Rui Dias, Paulo Alexandre and Paula Heliodoro
Higher Education as a Determinant of the Competitiveness of the National Economy: MiloÅ¡ KrstiÄ‡ and NebojÅ¡a PavloviÄ‡
Business Models, Strategy and Innovation in the New World of Digitization: Petra DomaniÅ¾ovÃ¡, FrantiÅ¡ek MilichovskÃ½ and Karel Kuba
Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy: Margareta Nadanyiova and Subhankar Das
The Analysis of Legal Environment and Administrative Burden of SMEs as an Obstacle to Business: Iveta KmecovÃ¡, Michal TlustÃ½ and Vendula VelkovÃ¡
The Nature of Startup Development: Concepts, Theories, Trends, Conditions: Alla Kasych and Aliaksandr Amelyaniuk
Analysis of the Competitiveness of Cuba and its Comparison with Selected Countries in Central America and the Caribbean: Petr Å Melc

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