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Littera Scripta

2010 - 2026

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Volume 15, issue 2, 2022

Exports of Central and Eastern European countries to China in terms of value-density Downloads
Ondrej TomÄ Ã­k
Analysis of the video game industry in the Czech Republic in 2016-2020 Downloads
Martin Gondek, Michal KoneÄ ný, Róbert Világi and BartÅ‚omiej Hadasik
Impact of the Covid-19 pandemic on the operation of small and medium-sized enterprises Downloads
Veronika Žárská and Jana Sochuľáková
Digital transformation in HR: Review Downloads
Radoslav Šefránek and Lenka Mikle
Pro-growth and Limit Parameters of Regional Development of Sustainable Entrepreneurship Tourism in the Region of South Bohemia Downloads
Petra Pártlová
Are they really Green minds? Marketing behavior the customer of two generations y and z in the field of organic food Downloads
Renata Skýpalová, Veronika Blašková, Hana Stojanová and Maria Forlicz

Volume 15, issue 1, 2022

Price´s availability drugstores and the differences between online and offline shopping Downloads
Tomáš Krulický and Martina Kyprá
Chasing up the value-added by implementing newest trends of Industry 4.0 – Evidence from Slovak automotive industry Downloads
Marek Nagy, Stanislav Zábojnik and Katarina Valaskova
Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic Downloads
Karolína Mikulová and Martin Vítek
Current trends in e-marketing – empirical analysis of selected social platform Downloads
Bohdana Lukach and Yaroslava Kostiuk
Emotional Appeals In Advertising: Literature Review From 2009-2019 Downloads
Valeriya Alferova
Determination of the risk premium for the environment of the Czech Republic based on a comparison of the established rating from rating agencies and the model from Damodaran Downloads
Michaela Procházková, Mario Bodanovic and Iva Klementová
Technical analysis of selected stock time series based on stock value screening Downloads
Jiří Sulek
Online communication within a company: Case study of small company Downloads
Jiří KuÄ Era and Miloslava Smolková
An evaluation of Visegrad group business environment Downloads
Ladislav Mura and Noémi Fóthy
Loyalty cards as a form of sales promotion for retail chains and their impact on customers Downloads
Eva Kalinová and Tereza Mílová

Volume 14, issue 1, 2021

Motivated employees as key to success of any organization Downloads
Viktorie Kováříková, Miluše Balková and Iva Klementová
Customer manipulation during grocery shopping Downloads
Eva Kalinová and Adéla Vilímková
Is CarSharing a profitable business model for automotive OEMs? Downloads
Aljoscha Groos and Zuzana StoliÄ ná
Leadership vacuum: Why are there less leaders with disabilities in India? Downloads
Ambuj Sharma, Siddharth Shimpi, Reena Malik and Nitu Chouhan
A historical excursion through the development of cryptocurrencies in the world Downloads
Jiří KuÄ Era and Tomáš Andelík
Impact of the coronavirus pandemic on the tertiary sector Downloads
Jakub Horák, Kateřina Mlsová and Veronika Machová
Specification of product value as a key part of Canvas business model in the context of industry 4.0 Downloads
Petra Domanižová, Nikola JanÃ­Ä ková and FrantiÅ¡ek Milichovský
The development of the financial health within the fishing industry in the South Bohemian region Downloads
Nikola Sagapova and Josef Gulyás
Transfers of healthcare workers due to the COVID-19 crisis and its impacts Downloads
Zuzana Rowland, Zuzana Mlsová and Petr Šuleř
Comparison of Funding Corporate Education in the Czech Republic in 2016 and in 2021 during the Covid-19 Pandemic Downloads
Iva Klementová and Michaela Procházková
Language courses as tool to motivate employees in South Bohemian enterprises Downloads
Monika LaviÄ ková, Monika Peka Kolafová and LibuÅ¡e Turinská
Impact of macroeconomic factors on the MTPL insurance in Latvia Downloads
Aivars Spilbergs, Andris Fomins and ris Krastiņš Mä

Volume 13, issue 2, 2020

CITES-listed Wildlife Trade of the Czech Republic Downloads
Nikola Sagapova and Radim Dušek
Procedural Errors in the Evidentiary Process and Their Impact on Criminal Proceedings in the Slovak Republic Downloads
Ivana Mokrá
How to Make Phoenix to Arise from the Ashes: Brand Loyalty as a Prospective Pillar of Branding in Tourism After Crisis COVID-19 Downloads
Jana Majerová and Carlos Fernandes
Financial and Informational Social Support for the Residents of the České Budějovice Region Downloads
David Urban and Alena Kajanová
Evaluation of Performance of MLP Neural Networks and RBF Neural Networks in Adjusting Time Series of the Development of the Trade Balance Between the USA and the PRC Downloads
Jaromír Vrbka, Petr Šuleř, Veronika Machová and Jakub Horák
Importance of Advertising Media Attributes in the Context of Long-Term Brand Building in Slovakia Downloads
Eva Kicová
Human Rights, Freedoms and the Limits of Their Limitation in a Time of Pandemic Downloads
Karin Vrtíková
Does Energy Dependence Threaten the State Economy? Downloads
Eliška Straková and Eva Kalinová
Mystery Shopping – a Tool for Sales Processes Evaluation in the Hospitality Facilities Downloads
Lubica Å ebová, Radka MarÄ eková and Radim DuÅ¡ek
Internal System of Quality Management in the Context of Ensuring the Quality of Preparation of Managers for Future Practice Downloads
Roman Hrmo, Lucia Krištofiaková and Silvia Barnová

Volume 13, issue 1, 2020

Financial Market Integration of ASEAN-5 with China Downloads
Rui Dias, Pedro Pardal, Nuno Teixeira and Veronika Machová
The Analysis of Legal Environment and Administrative Burden of SMEs as an Obstacle to Business Downloads
Iveta Kmecová, Michal Tlustý and Vendula Velková
Validation of the Prediction of ÄŒEZ Stock Prices Downloads
Petr Šuleř, Jakub Horák and Tomáš Krulický
The Nature of Startup Development: Concepts, Theories, Trends, Conditions Downloads
Alla Kasych and Aliaksandr Amelyaniuk
Analysis of the Competitiveness of Cuba and its Comparison with Selected Countries in Central America and the Caribbean Downloads
Petr Å Melc
Machine Learning Prediction of USA Export to PRC in Context of Mutual Sanction Downloads
Tomáš Krulický, Eva Kalinová and Jiří KuÄ Era
The Wage Impact on the Net Value-Added in the Agricultural Sector Downloads
Lukáš Frýd, Veronika Machová, Jakub Horák and Pedro Pardal
Contagion in the LAC Financial Markets: The Impact of Stock Crises of 2008 and 2010 Downloads
Rui Dias, Paulo Alexandre and Paula Heliodoro
Higher Education as a Determinant of the Competitiveness of the National Economy Downloads
Miloš Krstić and Nebojša Pavlović
Methods of Formulating Business Goals Implemented in ERP Accounting Systems Downloads
Radka VanÃ­Ä ková
The Assessment of the Economic Disparities in the Slovak Republic Downloads
Katarína Havierniková, Dana Jašková and Jana Masárová
Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy Downloads
Margareta Nadanyiova and Subhankar Das
Business Models, Strategy and Innovation in the New World of Digitization Downloads
Petra Domanižová, František Milichovský and Karel Kuba
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