Economics at your fingertips  

The consumption of wine: a analysis of market conducted in Sicily

Maurizio Lanfranchi and Carlo Giannetto
Additional contact information
Carlo Giannetto: University of Messina, Italy

Romanian Statistical Review, 2013, vol. 61, issue 11, 21-31

Abstract: The methodology used in conducting the research project was of a quantitative and random kind. Random surveying refers to the identification of the prominent factors, from which consumers’ purchasing behavior derives. In order to carry out the research a motivational survey was conducted using a methodology of seeking opinions through answers to a questionnaire. As a first step members of the research team designed and developed the research hypothesis, identified the questions to be asked in the survey and drew up the questionnaire to be given to the sample of consumers. The tool used for processing data consisted of the creation of a double entry table and estimation of the log-likelihood ratio test with relative p-value. The fixed level of significance for the overall statistical analysis was a=0,05. The log-likelihood ratio test, referred to in statistics literature as the G test, was used to evaluate the association between the two qualitative variables.

Keywords: log-likelihood ratio test; market analysis; marketing; statistical analysis; wine (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) ... RS_11_2013_A2_en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Romanian Statistical Review from Romanian Statistical Review Contact information at EDIRC.
Bibliographic data for series maintained by Adrian Visoiu ().

Page updated 2023-03-16
Handle: RePEc:rsr:journl:v:61:y:2013:i:11:p:21-31