EconPapers    
Economics at your fingertips  
 

Daraz.pk: Online Marketplace’s Value Chain

M. Shakeel S. Jajja and Mohsin N. Jat

Asian Journal of Management Cases, 2019, vol. 16, issue 1, 21-37

Abstract: This case study provides an understanding of the channels through which orders at an online retail platform are fulfilled. Daraz.pk, the pioneering and leading e-commerce platform in Pakistan, started in 2012 as an online fashion retailer and evolved into a general marketplace for brands selling items ranging from electronics to home appliances to fashion. The case study is built around the decision regarding how to engage international brands in the wake of increasing local completion and the potential entry of some established international players. Highlighting the decision’s implications on logistics (and vice versa), this case study exposes various important trade-offs between in-house inventory and vendor-managed inventory. Through the example of a sales-day event conducted by Daraz, this case study also brings to light various strains that logistics could potentially face because of demand hikes and the steps that could help in managing a situation like this.

Keywords: Online retail logistics; international sourcing; vendor managed inventory (VMI); supply chain monitoring; demand hikes (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0972820119825976 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:16:y:2019:i:1:p:21-37

DOI: 10.1177/0972820119825976

Access Statistics for this article

More articles in Asian Journal of Management Cases
Bibliographic data for series maintained by SAGE Publications ().

 
Page updated 2021-10-23
Handle: RePEc:sae:anjomc:v:16:y:2019:i:1:p:21-37