Asian Journal of Management Cases

2004 - 2024

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Editorial pp. 131-133: Faiza Ali
Majpadu: Bracing for the Future pp. 134-146: Khairul Akmaliah Adham, Nur Saâ€™adah Muhamad, Mohd Fuaad Said, Nadiah Mahmad Nasir and Nur Suryana Muhamad
The Airblue Flight 202: Communication and Decision Making in Crisis pp. 147-167: Afaf Khalid and Ghufran Ahmad
THDC India Ltd.â€”Performance Management System pp. 168-182: Hardik Shah, Ashutosh Kumar Anand and Pallavi Tyagi
The launch of a local spice brand: Fortune at the Bottom of the Pyramid pp. 183-192: Faheem Bukhari, Saima Hussain, Muhammad Zaki Rashidi and Sara Khurram
Preparing for the Future in the Shadow of the Pandemicâ€”The Goat Trust Emerges Digitally pp. 193-200: Shalaghya Sharma and Amit Kumar
Road Ahead: Post Collapse of Punjab and Maharashtra Cooperative Bank pp. 201-214: Dipti Periwal
Paytm: Lack of a Cogent IPO Story?* pp. 215-225: Papiya De
Globate 360 Solutions: Test on the Wheels pp. 226-241: Shalini Aggarwal, Mohammad Rishad Faridi and Chandra Prakash Garg

Editorial pp. 7-9: Faiza Ali
Capital Dairy and Livestock: Buffalo Versus Cow Decision pp. 10-23: Hassan Rauf Chaudhry and Syed Zain ul Abidin
IndiGo: Cruising in Market but Crashing Within pp. 24-38: Reeti Kulshrestha, Arunaditya Sahay and Subhanjan Sengupta
Macrantha Sealant: A Positioning Strategy pp. 39-47: Shraddha Purandare
EDSAI Education: Start-up Valuation amidst nCOVID-19 pp. 48-56: Ankur Kulshrestha and Palka Chhillar
Value-added Activities of Venture Capitals in Entrepreneurial Finance: Evidence from the Growth of Flipkart pp. 57-68: Nirmalkumar Singh Moirangthem and Barnali Nag
Enerzi Microwave Systems: Growth Strategies in Emerging Market pp. 69-82: Deepak Verma and Prem Prakash Dewani
Sindh Fruit Traders: Expanding Abroad pp. 83-98: Waheed Ali Umrani, Rukhman Solangi, Manzoor Mirani, Umair Ahmed and Muhammad Azeem Abro
Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy pp. 99-122: Siddhesh S. Soman and Krunal K. Punjani

Editorial pp. 91-93: Faiza Ali
UrbanClap: Indiaâ€™s Largest Home Service Provider pp. 94-105: Nancy Jyani and Harbhajan Bansal
A Case Study of National Power Limited pp. 106-111: Abhijit Majumder, Piyali Ghosh and Ankita Bhongade
Redesigning the Performance Appraisal System at Mobilink (A&B) pp. 112-127: Ramsha Naeem and Ghufran Ahmad
No Virus on Me: The Indian Ways of Managing the COVID-19 Pandemic: Marine to Mountain pp. 128-156: Jishnu Bhattacharyya, Manoj Kumar Dash, Soumyadeep Kundu, Shivam Sakshi, Kamalika Bhattacharyya and Karina Bhatia Kakkar
Sustainable Social Enterprise Built by Empowering Women Artisans: A Case of Gramshree, India pp. 157-173: Sonal Purohit and Seema Gupta
Revitalizing the Retail: A Case of the Coca-Cola Company pp. 174-182: Tauseef Iqbal Khan and Syed Raza
SMV School: A Relook at Recruitment and Retention Strategies pp. 183-198: Samudra Sen and Pinal P. Mehta

Editorial pp. 7-8: Faiza Ali
DHFL Meltdown: The Corporate Governance Lapses pp. 9-22: Daitri Tiwary and Arunaditya Sahay
Selection of Retirement Saving Plan for a Private-sector Employee in Pakistan pp. 23-34: Bushra Naqvi, Syed Kumail Abbas Rizvi and Arsalan Shahzad
Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market pp. 35-46: Tripti Dhote, Chaitanya P.K. and Juhi Mandot
Filli CafÃ©: Experience Tea and Talk pp. 47-58: Vimi Jham
An Oil and Fats Manufacturing Company: Assessing Human Resource Needs for Corporate Success pp. 59-64: Roziana Shaari, Azlineer Sarip and Zulâ€™ Idham Md Noh
Dr Reddyâ€™s Laboratories Ltd: Can It Be An Indian Pharmaâ€™s Bellwether Again? pp. 65-83: Rohit Kumar and Balaji Abraham

Editorial pp. 91-92: Zainab Riaz
Delhivery: Fulfilling E-commerce Delivery pp. 93-105: Nakul Parameswar and Sanjay Dhir
The Build or Buy Decision of Operations and Maintenance Services at Quaid-e-Azam Solar Power Limited pp. 106-128: Zehra Waheed and Arif I. Rana
Leading and Governing the â€˜Room for Imaginationâ€™ of the UAE Provider of Integrated Ceramics Solutions pp. 129-140: Virginia Bodolica, Martin Spraggon and Hamda Abdulkarim
ICU Pharma Pakistan: Growth Crossroads pp. 141-151: Sami Ullah Bajwa, Adeel S. Shaikh, Muhammad Umer Azeem, Khuram Shahzad and Naveda Kitchlew
Learnings from Kolkata Eastâ€“West Metro Corridor Project pp. 152-163: Milind T. Phadtare, T. K. Ganguli and Tamal Biswas
At-Tahurâ€™s IPO: Creating Pakistanâ€™s First Public Company in Pasteurized Dairy Segment pp. 164-175: Sana Tauseef

Editorial pp. 7-8: Zainab Riaz
Brillio Technologies and â€˜Bringing Smilesâ€™ pp. 20-38: Achuta Ratna Paluri and Vandana Sonwaney
Karachi Stock Exchange: Board Chairman Versus the Board of Directors pp. 39-44: Mohsin Bashir and Khalid Mirza
M/S Shyam Automobiles: Service Operations in Guwahati, Assam pp. 45-53: Mokhalles Mohammad Mehdi, Lubna Nafees, Bhaskar Sarma and Shriraam Bhagvath
IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral pp. 54-63: Ruppal Walia Sharma
ABC Smart Coffee Maker: A Young Techno Start-Up pp. 64-81: Nittaya Wongtada

Editorial pp. 107-108: Zainab Riaz
Haleeb: Rejuvenating the Market Leader of the Past pp. 109-125: Umair Usman, Rohail Ashraf and Muhammad Asif Khan
The Flipkart Story in India: From the Start to Walmart pp. 126-143: Thomason Rajan
Monetary Policy in a Developing Country: A Case of Pakistan pp. 144-155: Ummad Mazhar and Fahd Rehman
Prince Kola Beverages Limited (PKBL) pp. 156-159: Shazib E. Shaikh
FirstCry: A Hybrid Store Strategy Creating Big Wonders! pp. 160-168: Roshan Raju, Sagar Bhadange and Sandip Rakshit
TECHNO21: Design and Implementation of a New Performance Management System pp. 169-190: Asfia Obaid, Saman Rahman, Asia Mehmood and Neelab Kayani

Editorial pp. 7-8: Zainab Riaz
Battering the Way to Establish a Global Identity: iD Growth Strategy pp. 9-22: A. Satya Nandini and Minu Zachariah
A Johnny Amidst Jugnus pp. 23-33: Adnan Zahid, M. Adeel Zaffar and Hamza Aurengzeb
Soya Express pp. 34-40: Kalyan Bhaskar, Vijayta Doshi and Poojan Chokshi
Semiotics Consultants (Pvt.) Limited: Framing the Collaborative Education Project pp. 41-64: Ehsan ul Haque and Suwaibah Mansoor
Musaâ€™s Predicament and the MBA Capstone Project Team pp. 65-79: Ghufran Ahmad and Nehan Hussain
Itâ€™s Just Not Cricket! pp. 80-97: Fahad Mehmood, Omair Haroon and Zainab Riaz