Preparing for the Future in the Shadow of the Pandemic—The Goat Trust Emerges Digitally

Shalaghya Sharma and Amit Kumar

Asian Journal of Management Cases, 2024, vol. 21, issue 2, 193-200

Abstract: The founder of a charitable organization dedicated to small livestock management for livelihood generation now confronts the additional challenge of supporting returnee migrant workers who lost their jobs due to COVID-19. Simultaneously, addressing the need to navigate the economy during and after the COVID era became imperative. India’s diverse economic landscape, marked by substantial regional disparities, compels thousands of labourers to migrate annually for a better life. The COVID-19 pandemic exacerbated the plight of these migrant labourers. Faced with joblessness and unable to sustain themselves in large cities, they began returning to their homes. The Goat Trust, actively promoting livelihood development in resource-deprived areas, is exploring avenues to reshape the value network of goat farming in India. The urgency of the situation demands immediate action. This scenario underscores the potential for social enterprises to play a pivotal role in building the new post-pandemic economy. Organizations like the Goat Trust can seize opportunities presented by this social crisis by upgrading and digitising local economies. This approach is pertinent to India and relevant to the global economy. Focusing on local economic development emerges as a key strategy for alleviating the profound economic depression induced by the pandemic.

Keywords: Social entrepreneurship; COVID-19; livestock farming; local economy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:21:y:2024:i:2:p:193-200

DOI: 10.1177/09728201231225368

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