Majpadu: Bracing for the Future

Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Mohd Fuaad Said, Nadiah Mahmad Nasir and Nur Suryana Muhamad

Asian Journal of Management Cases, 2024, vol. 21, issue 2, 134-146

Abstract: Majpadu Bricks Sdn. Bhd. was a Malaysian company incorporated in 1996. Majpadu’s business was in manufacturing and supplying compressed clay bricks, known as dry pressed earth brick (DPEB), a type of bricks manufactured using high-density compression technology. Unlike other bricks that were widely available in the market (also known as ordinary baked bricks), Majpadu’s bricks were not ‘fired’ in kilns; as such, DPEB was claimed to be more eco-friendly, cooler in temperature and yet very durable. Majpadu’s expertise was within the engineering process as well as the technical knowledge of DPEB. Apart from its main business, it also offered consultancy services to the industry. Over the years, Majpadu saw the company face several internal and external circumstances that affected its bottom line. By early 2017, the situation had become more serious, forcing Mr Zaki Hayat, the Managing Director of Majpadu, to implement a strategy to tackle the problems faced by the company.

Keywords: Construction industry; compressed clay brick technology; dry pressed earth brick technology; entrepreneurship; organization life cycle; strategic management (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:21:y:2024:i:2:p:134-146

DOI: 10.1177/09728201211040150

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