Vijayta Doshi and
Asian Journal of Management Cases, 2021, vol. 18, issue 1, 34-40
Soya Express is a vegetarian chain of restaurants in New Delhi. It specializes in serving delicacies made of soybean, and the business is modelled along the lines of McDonaldâ€™s and KFC. Soya Express has recently expanded to Gujarat in West India and opened its first Ahmedabad outlet by partnering with a local business partner. Despite the initial positive response, the Ahmedabad store has run into multiple problems. This has affected Soya Expressâ€™ plans to expand to other cities and states. The owners now need to address issues in Ahmedabad and also decide on future expansion plans.
Keywords: Chain restaurants; expansion; strategy formulation and implementation; cultural factors (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:18:y:2021:i:1:p:34-40
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