Prince Kola Beverages Limited (PKBL)

Shazib E. Shaikh

Asian Journal of Management Cases, 2021, vol. 18, issue 2, 156-159

Abstract: Prince Kola Beverages Limited (PKBL) is an introduction-level decision modelling case that aims to help develop what-if analysis and spreadsheet modelling skills. It has already been taught in three cohorts of my executive course customized for Coca Cola Beverages Pakistan (CCBPL) Limited middle managers, ‘Data Savvy Decision-Making’, and was warmly received. It is also suitable for both MBA and undergraduate business students. The problem involves using elementary forecasting, scenario analysis and sensitivity analysis without the complexity of statistics. This was also part of a 4-hour session in executive courses that included in-lab trainings on Microsoft Excel what-if analysis tools. For 80–90-minute sessions, students must have already been equipped with these tools. Additionally, it would be better to have the spreadsheets of students submitted by an online learning management system in advance of the class so that their models can be displayed in class and debated.

Keywords: Decision-making; forecasting; operations management; optimization; sensitivity analysis; spreadsheet modelling (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:18:y:2021:i:2:p:156-159

DOI: 10.1177/09728201211028717

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