Economics at your fingertips  

Prince Kola Beverages Limited (PKBL)

Shazib E. Shaikh

Asian Journal of Management Cases, 2021, vol. 18, issue 2, 156-159

Abstract: Prince Kola Beverages Limited (PKBL) is an introduction-level decision modelling case that aims to help develop what-if analysis and spreadsheet modelling skills. It has already been taught in three cohorts of my executive course customized for Coca Cola Beverages Pakistan (CCBPL) Limited middle managers, ‘Data Savvy Decision-Making’, and was warmly received. It is also suitable for both MBA and undergraduate business students. The problem involves using elementary forecasting, scenario analysis and sensitivity analysis without the complexity of statistics. This was also part of a 4-hour session in executive courses that included in-lab trainings on Microsoft Excel what-if analysis tools. For 80–90-minute sessions, students must have already been equipped with these tools. Additionally, it would be better to have the spreadsheets of students submitted by an online learning management system in advance of the class so that their models can be displayed in class and debated.

Keywords: Decision-making; forecasting; operations management; optimization; sensitivity analysis; spreadsheet modelling (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1177/09728201211028717

Access Statistics for this article

More articles in Asian Journal of Management Cases
Bibliographic data for series maintained by SAGE Publications ().

Page updated 2021-09-27
Handle: RePEc:sae:anjomc:v:18:y:2021:i:2:p:156-159