Delhivery: Fulfilling E-commerce Delivery

Nakul Parameswar and Sanjay Dhir

Asian Journal of Management Cases, 2022, vol. 19, issue 2, 93-105

Abstract: Delhivery started in 2011 and was a key player in the Indian e-commerce logistics industry. It was ranked number one in terms of the number of shipments handled. The brainchild of Sahil Barua and Suraj Saharan, Delhivery began as a last-mile delivery partner of restaurants in Gurugram and, over the years, grew along with the e-commerce boom in India. The case provides a detailed note of Delhivery’s evolution from 2011 to 2019, especially focusing on the multifaceted development of Delhivery not limited to e-commerce delivery but also its initiative in building an ecosystem for e-commerce firms to operate in India. The competition was intensifying in the e-commerce logistics industry, and Delhivery was contemplating how it should sustain its competitive advantage, contain its losses and break-even at the earliest.

Keywords: Delhivery; competitive advantage; competition; e-commerce logistics industry; e-commerce (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:19:y:2022:i:2:p:93-105

DOI: 10.1177/09728201221080684

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