L’Oréal Thailand (B)

Dominique Turpin
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Dominique Turpin: IMD—International Institute for Management Development, PO Box 915, CH 1001 Lausanne, Switzerland, dominique.turpin@imd.ch

Asian Journal of Management Cases, 2004, vol. 1, issue 2, 207-216

Abstract: This is the second of a two case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L’Oréal Thailand to restore the company’s profitability and competitive position. A video (IMD-5-0612-V) is available to accompany this case series.

Keywords: Turnaround; general management; global management; brand marketing; Thailand; Asia; cultural management (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:1:y:2004:i:2:p:207-216

DOI: 10.1177/097282010400100208

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