Xenitis Group of Companies

Soumendra N. Bagchi
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Soumendra N. Bagchi: Soumendra N. Bagchi, Xavier Labour Relations Institute, Jamshedpur, India. E-mail address: s_bagchi@xlri.ac.in

Asian Journal of Management Cases, 2006, vol. 3, issue 2, 127-151

Abstract: The Xenitis Group of Companies emerged as a significant player in the personal computer (PC) market in the Indian subcontinent after the introduction of its Aamar PC, priced below Rs 10,000. Starting as a trading company and then launching its own desktop, Xenitis had seen its annual turnover grow from Rs 20 million to excess of Rs 1,780 million. Buoyed by its success in the Indian market, Xenitis planned to expand in international markets, targeting an annual turnover of Rs 50,000 million by year 2010. The entry of new players, offering low-priced PCs with similar configurations, in both Indian and international markets posed a serious challenge to Xenitis. The launch of sub-Rs 15,000 PCs with credit facility offered by financing companies also posed a threat to Xenitis, as consumers could now opt for higher-end PCs from better-known manufacturers.

Keywords: Low-cost computers; strategic partnerships; organizational growth; competition (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:3:y:2006:i:2:p:127-151

DOI: 10.1177/097282010600300204

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