Oman Air

James Rajasekar and Unnikammu Moideenkutty
Additional contact information
Unnikammu Moideenkutty: Dr James Rajasekar and Dr Unnikammu Moideenkutty of College of Commerce and Economics, Sultan Qaboos University, Muscat, Sultanate of Oman.

Asian Journal of Management Cases, 2007, vol. 4, issue 2, 117-141

Abstract: This case study describes the journey of Oman Air, the flag carrier of the Sultanate of Oman from operating losses to profitability. The main concern of Oman Air's top management now is to consolidate these gains and to ensure sustained profitability and growth over the long term. The airline has faced challenges from existing and emerging competitors operating on both full-service and low-cost business models. In addition, the recent strategic decision of the Government of Oman to pull out of the much larger Gulf Air made Oman Air the only national airline of Oman. Oman Air now needs to reposition itself from a major regional airline to a full-fledged international airline to service the long-haul markets.

Keywords: Oman Air; Middle East airline industry; strategic direction; business-level strategy; competition and environmental analysis (search for similar items in EconPapers)
Date: 2007
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/097282010700400204 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:4:y:2007:i:2:p:117-141

DOI: 10.1177/097282010700400204

Access Statistics for this article

More articles in Asian Journal of Management Cases
Bibliographic data for series maintained by SAGE Publications ().