TeleSehat: A Telemedicine Start up

Bilal Farooq and Syed Zahoor Hassan

Asian Journal of Management Cases, 2012, vol. 9, issue 2, 141-161

Abstract: This case illustrates the use of innovation process by the technology company Comcept to build a profitable telemedicine start up in Pakistan called TeleSehat. Previous efforts in this area had been rudimentary and philanthropic. The case highlights the market need for telemedicine in the country, and provides an account of the innovative technology products, clinical processes and awareness campaigns developed by the company. It provides a good background to discuss the challenges and risks that the company faces, as it looks to form strategic partnerships to transition from its start up stage towards becoming profitable.

Keywords: Telemedicine; healthcare; innovation; Pakistan (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0972820112454246 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:9:y:2012:i:2:p:141-161

DOI: 10.1177/0972820112454246

Access Statistics for this article

More articles in Asian Journal of Management Cases
Bibliographic data for series maintained by SAGE Publications ().